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What we do
Central Location Tests PDF Print E-mail

Pre-recruited Central Location Tests (CLT)

We recruit consumers who meet your specifications to attend a group session at a specified date, time, and location.  Often used for taste tests.

  • We have numerous locations with which we partner in the central Kentucky region.
  • Locations with commercial kitchen facilities to handle on-site cooking.
  • Several of our our locations can handle up to 75 people per session.
  • A wide variety of restaurant brands are located in Lexington for tests requiring "runners" for food delivery in situations where cooking is not done on site.
  • We have experience in executing central location tests involving complex rotations, quotas by age/gender, etc.
  • We can manager your project in multiple markets nationwide.
  • The Lexington market is an excellent source of respondents for taste tests.  It consistently ranks high in per capita restaurant food consumption and expenditures.

Call us today to discuss how we might help you with your central location test.
 
Executive Interviewing PDF Print E-mail

Gain insight into the perceptions of business decision makers.

We conduct one on one personal interviews with executives and professionals in a 250 mile radius of our office.

  • Customers vs. prospects (including those who purchase from your competition)
  • Business owners
  • Medical professionals
  • Contractors
  • Independent distributors
  • Restaurant managers
  • Etc.

 

Can we help you?  Give us a call...
 
Focus Group Services PDF Print E-mail

Large focus group room -- adaptable for many set up variations (see facility layout and description)


Focus group recruiting -- in-house recruiting for all of our groups.  Large respondent database.  Random recruits.  Use of multiple recruiting methods; telephone, social media, and web-based recruiting.  Consumer and Business to Business recruits.

  • We can recruit for your groups in other cities -- save money on your recruiting costs by using us vs. a high cost labor market.


Digital audio and video recording.  Your focus group output is available on a USB flash drive within minutes of the completion of your group.  Great for using in your presentations, sharing with your team, etc.


Transcription of focus group dialog.  Quick turn around and competitive pricing.


Call us today to schedule your focus groups!
 
Interviewing Services (Survey) PDF Print E-mail


We offer Telephone and Web-based Interviewing Services for survey research projects.

Telephone Interviewing Services

  • Trained experienced interviewers.
  • Close supervision.
  • Quality control systems.
  • Proprietary CATI system.


Web-based Interviewing

  • Proprietary survey system based on the Snap Surveys infrastructure.
  • We host our own web servers for ultimate quality control and responsiveness.
  • Quick turnaround on projects.
  • Competitive programming and hosting rates.


Call us today to discuss your needs.
 
On Site Interviewing PDF Print E-mail

We conduct on site interviewing, also known as customer intercepts.

Despite the increase in web-based interviewing and IVR feedback systems, there are many situations in which face to face interviewing at the point of interaction with customers is appropriate.  The shorter the waiting period between exposure to the stimuli and the interview, the higher the potential for detailed feedback.  here are some examples:

Restaurants -- interview customers right after their meal to obtain their insights while their dining experience is fresh in their mind.

Retail -- consumers who interact with point of purchase displays can provide instant feedback.

Medical Facilities -- interview patrons they have been exposed to advertising in the waiting room area.

Events -- at conventions, trade shows, sporting events, etc, visitors can be interviewed while they attend.  They can also be recruited for targeted focus groups.


We are observing many markets in which agencies no longer offer in-store or on site interviewing.  That's not the case with us -- we specialize in this technique:

Highly experienced interviewers.

Wide geographic area covered.

Affordable labor rates.

Quick response -- we can be on site within hours of your call!


Contact us today to discuss your needs.
 
Product Placement Tests PDF Print E-mail


Product Placement Tests are conducted by organizations which want to obtain direct feedback on new products from consumers.


We will find and recruit consumers who meet your target audience to test your products and provide reactions and insights.

  • Pre-recruited -- we ensure they meet your criteria before they are made aware of the product being tested.

We monitor the test process from beginning to end.

  • Coordinate product shipment from your warehouse to our facility.
  • Safe and secure storage of your product.
  • Re-screen research participants during product placement.
  • Monitor product usage and interim feedback (if applicable).
  • Conduct interview after the product has been used.
  • Handle and distribute respondent fees.
  • Collect remaining product and return it to you.


Call us today to discuss your needs.
 


 

Past 6 month Show Rate for Focus Groups and Taste Tests

97%